UNDERGRADUATE PROGRAM IN
MARKETING AND DIGITAL BUSINESS
¿Quieres recibir más información?
DESCRIPCIÓN DEL PROGRAMA
Estudiar Marketing y Negocios Digitales en la Universidad del Rosario te permitirá crear nuevos productos, diseñar marcas y explorar nuevos mercados a través de la creación de experiencias únicas en el entorno digital.
El pregrado en Marketing integra principalmente conocimientos en negocios digitales, social media marketing, analítica web, y formulación de planes de marketing en entornos off line y online. Nuestros profesionales podrán solucionar problemas empresariales a través de la generación de estrategias digitales que cautiven nuevos clientes y retengan a los actuales.
Studying Marketing and Digital Business at the Universidad del Rosario will enable you to create new products, design brands, and explore new markets by creating unique experiences in the digital world.
The undergraduate program in Marketingmainly integrates knowledge in digital business, social media marketing, web analytics, and the development of marketing plans in both offline and online environments. Our professionals will be able to solve business problems by coming up with digital strategies that attract new clients and retain current ones.
- SNIES Code: 108262
- Tuition fees per semester: $ 17.392.000
- 140 academic credits
- Type of education: University
- Education level: Undergraduate
- Qualification awarded: Bachelor’s in Marketing and Digital Business Digitales
- Program location: Bogotá – Entrepreneurship, Innovation and Creation Campus. Autopista Norte Calle 200
- Schedule: Daytime
- Periodicity of admission: Bi-annual
- Resolution number with effective term: 8161 of August 5, 2019, valid for 7 years.
- Duración: 8 semesters
WHY
STUDY
Marketing and Digital Business?
PLAN DE ESTUDIOS
Discover the program content and areas of specialization
Núcleos de
formación
El programa se estructura a partir de seis núcleos de formación:
PROFESSORS
Our professors are renowned professionals in the field of marketing and digital business. They include entrepreneurs, managers, academics, and executives who bring their knowledge and experience in innovation and digital transformation within companies and society.
Meet our teamEntry Requirements
To qualify for the program, you must meet the following requirements:
Be enrolled at the Universidad del Rosario
Take the entrance exams and interview as determined by the university within the admissions policy, according to the specific requirements of each academic department.
Admission to the program depends on whether the applicant meets the program’s selection and admission criteria.
Enrollment: You must enroll each term, according to the academic calendar.
Profile
Graduate
As a marketing and digital business graduate, you will be able to:
- Understand the marketing environment and how it affects marketing activities in digital business.
- Create entrepreneurial and innovative projects in digital business.
- Develop and monitor marketing plans in both offline and online environments.
- Design digital experiences that captivate demanding customers through the creation of new products.
- Optimize online and offline resources that improve the customer experience.
- Propose marketing strategies that positively transform people’s lives, with social impact in a changing technological environment.
- Design and implement digital transformation processes in the marketing function of companies.
Espacios de Aprendizaje
Learning
Spaces
At Universidad del Rosario we have many spaces for you to further your learning. We have a state-of-the-art business lab and the Resource Center for Learning and Research (CRAI).
PROCESO DE
Admisión
LO QUE DEBES SABER
CONOCE LOS REQUISITOS PARA EMPEZAR A HACER DE TUS PASIONES UN SUEÑO HECHO REALIDAD.